Partner with us
From leading brands to local business owners, a partnership with us will benefit your organisation and support our Armed Forces community.
Supporting our Armed Forces community since 2020 with limited-edition watches.
We partnered with Dartmouth Brands in 2020 to launch an exciting range of co-branded watches. The first six unique designs in the range represented the services that make up our British Armed Forces, the Royal Navy, the British Army and the Royal Air Force.
The sale of these special timepieces raised much-needed funds to support veterans and their families, with Dartmouth Brands donating £25,000.
The watch brands
WWII and modern aviation inspired timepieces.
Watches made to work reliably when near or in water.
Engineered to the most exacting standards needed in the field.
We are delighted and honoured to announce the release of an iconic limited-edition Flyboy Engineer Automatic timepiece in partnership with Help for Heroes. AVI-8 draws its inspiration from the pilots, engineers and aircraft of the 20th century and the dedication of all those who have served in our Armed Forces in and out of the cockpit. We pride ourselves in building timepieces with great attention to detail, reflecting the innovation, skill, daring and bravery of those who took to the skies. This timepiece will help raise money for this remarkable British charity and support the important work they do for those who have served in the British Armed Forces”
Chief Commercial Officer at Dartmouth Brands (written at the time of the first watch launch)
Useful Links
How we can work together
From product partnerships and brand licensing to charity of the year and employee engagement, find out how we can work together.
Our partners
Meet some of the amazing organisations we are working with and see how they are supporting our Armed Forces Community.
About Us
Life can be tough when a military career comes to an end, especially if it has been cut short by illness or injury. That's why we help the Armed Forces community live well after service.
Our Impact
Thanks to the kindness of our supporters, we’ve helped 27,000 people live well after military service. But thousands more still need us.
Our stories
Read about the incredible stories of our veterans and their families.